The Vichy case study is the first (and probably european) example of a brand that uses a blog as a pure marketing tool and gets “attacked” by the blogosphere. Shel had written all the details. As I am being asked very often the orginal screenshot of the blog as it was and I’m getting tired of sending it by email, here it is once and for all. The blog Le Journal de ma peau is still online but asleep. L’Oreal had reacted very fast to the criticism, and turned it into a positive experience. Disclosure: I advised L’Oréal when the mini-crisis happened.