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IPSOS European blog survey: 39 million europeans don’t buy because of negative comments

Here is an excellent survey (pdf/just out) from IPSOS. First time ever 5000 europeans are asked specific questions about blogging, how they trust them and how it impacts their buying habits. Below a few highlights.
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and… 39 Europeans did not buy products because of the user generated comments they read on the web.

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France’s mysterious embrace of blogs

Thomas Crampton tries to understand in International Herald Tribune why blogs are so mainstream in France:

“Already famed for angry labor strikes and philosophical debates in smoke-filled cafés, the French have now brought these passions online to become some of the world’s most intensive bloggers. The French distinguish themselves, both statistically and anecdotally, ahead of Germans, Britons and even Americans in their obsession with blogs, the personal and public journals of the Internet age. Just why the French have embraced blogs more than most is anyone’s guess, but explanations range from technical to historical and cultural.”

Thanks Thomas for quoting me.

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Blogs growth even stronger accorging to Technorati

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Dave Sifry has just published his blog infoporn:

* Technorati now tracks over 27.2 Million blogs

* The blogosphere is doubling in size every 5 and a half months

* It is now over 60 times bigger than it was 3 years ago

* On average, a new weblog is created every second of every day

* 13.7 million bloggers are still posting 3 months after their blogs are created

* Spings (Spam Pings) can sometimes account for as much as 60% of the total daily pings Technorati receives

* Sophisticated spam management tools eliminate the spings and find that about 9% of new blogs are spam or machine generated

* Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour

* Over 81 Million posts with tags since January 2005, increasing by 400,000 per day

* Blog Finder has over 850,000 blogs, and over 2,500 popular categories have attracted a critical mass of topical bloggers

disclosure: I invested in Technorati



17,5 million French know what a blog is !

Today, Mediametrie-Nielsen announced the very first survey of blogs, which they have done using a software-spy (with the user agreement !) on 8000 computers around France. They compare the data collected using a phone survey of 12 000 people…

If you speak French, I podcasted the Internet head of Mediametrie, François-Xavier Hussherr.

Here are the numbers in October 05:

-73% of French internet users know what a blog is, 9 web user on 10 of 15-24 age know blogs.

-blogs are read by 3 web users on 10, or 6,7 million french, or 28% of French internet users

-1 on 10 have created a blog or 2 271 000 french people or 9,3% french internet users

-8 bloggers on 10 are less than 24 years old

-the three first blogging platforms

1. Skyblog

17,5% of internet users or 3 428 000 French people have read a Skyblog

2. Six Apart

11,3% of internet users or 2 212 000 French people have read a Six Apart blog (TypePad, Live Journal, U-blog)

3. Over blog

9,3% of internet users or 1 815 000 French people.

Six Apart blogs are 15 times more read than Skyblog in average per blog

-Skyrock has 3 428 000 internet readers and today they announce 3 376 941 blogs, that is around 1 reader per created blog

-Six Apart has 2 271 000 internet users who read around 150 000 Six Apart blogs in France (we don’t communicate the split per brand or the exact number so you will have to trust me on this one) which is 15 readers in average per blog and our blogs are read by 15 times more readers than Skyblog.



Blogosphere doubled again

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Dave Sifry just published the usual statistics: the size of the blogosphere has doubled again, with no signs of slower growth.



Google image your blogs

GoogleimagesInspired by a Boingboing note, here is a cool way to surf the blogs, Google image them by restricting the search to the domain. On this blog the results are funny, I wonder how Google ranks them. Anyway, I realize how sick I am as I blogged 4130 pictures in two years, but this is no news, I am sick. Thanks, Lifeblog.



The PubSub 1000 influence list (ego surfing)

Thanks to AtikiBlog [FR] I discover the live PubSub 1000: “the list of the most consistently influential sites that publish feeds, based on their average LinkRank scores over the past 30 days” as PubSub describes it. Other ego lists: Technorati top 100 (live) and Feedster 500 (august 2005). PubSub averaged over 16 million sources.

All these lists provide different results as the exercise is difficult, but what I like about this one is that it takes into account the full domain and not the blogs themselves and does not exclude the non english speaking blogs like Feedster does. I had written a post to explain myself more on this: the world goes beyond english speaking blogs.

#1 is bbc.co.uk

#2 is the New York Times

#3 is the Washingtonpost

#4 is news.bbc.co.uk

#5 is CNN

#6 is Google ???!

#14, the first blog looks like boingboing no surprise

#18 the second is dailykos

Ego surfing: the blogs on this domain loiclemeur.com (EN, FR and moblog) are #451



Is blogging a fad ?

Joi is talking about TV commercials for blogs in Japan and radio shows asking the audience to trackback their blog. He keeps being asked, like me often in Europe too, wether it’s a fad or not with such a heavy buzz around it.

I really like Jim O’Connel‘s comment on Joi’s post:

“I doubt that in five years you’ll hear the word “blog” any more than you here the word “Cyber” these days. It’s a fad, of course, be it Japan or anywhere else.

Blogging will disappear. Not in the sense that it won’t be there, but in the way it will become so ubiquitous that you won’t notice it. The functionalities that blogging has introduced are too useful to go away. Comments, trackbacks, syndication, aggregation, APIs for personal web services are all things that while at present aren’t perfect, show so much potential for changing the way we communicate and form relationships.”

I fully agree. It will just become part of our lives such as email and the web. We won’t talk about it, it will be everywhere. I’m so glad Mena was clever enough to choose TypePad and Movable Type as our brands, and not blog-something. Having said that let me come back to my daily evangelization about blogs so that we don’t talk about it anymore as soon as possible…



Tim Berners-Lee about blogs credibility

“When you say there are a lot of lies out there, if you go randomly picking up pieces of paper in the street or leafing through garbage at the garbage dump what are the chances you’ll find something reliable written on the paper that you find there? Very small. When you go onto the internet, if you really rummage around randomly then how do you hope to find something of any of value?

But when you use the web, you follow links and you should keep bookmarks of the places where following links turns out to be a good idea. When you go to a site and it gives you pointers to places that you find are horrible or unreliable, then don’t go there again.

You see out there right now, for example, when you look at bloggers some of them are very careful. A good blogger when he says that something’s happened will have a point to back, and there’s a certain ethos within the blogging community, you always point to your source, you point all the way back to the original article. If you’re looking at something and you don’t know where it comes from, if there’s no pointer to the source, you can ignore it.”

From a BBC Interview by Mark Lawson.