» It’s like fashion: Announcing a Theme for LeWeb and why it’s important (and the coverage)

It’s like fashion: Announcing a Theme for LeWeb and why it’s important (and the coverage)

I have to admit I was getting ready to drop picking and announcing a theme at LeWeb, just because it’s actually taking a lot of time every year to think about what is the core trend of the industry and then inviting speakers and arranging the LeWeb program according to that theme. As we added London to the mix, I was feeling it would be too much to have two themes every year.

I was, as often, wrong. Just seeing the coverage of our theme announcement and LeWeb London update (thanks, friends who covered it and I missed many)

Screen Shot 2012 04 19 at 9 48 16 AMScreen Shot 2012 04 19 at 9 49 06 AM

 

Screen Shot 2012 04 19 at 9 49 41 AMScreen Shot 2012 04 19 at 9 50 24 AM

Screen Shot 2012 04 19 at 9 50 56 AMScreen Shot 2012 04 19 at 9 52 01 AM

Here are our public LeWeb themes:

2012 London: faster than realtime
2011 Paris:  SOLOMO social local mobile
2010 Paris:  Platforms
2009 Paris: the realtime web (yep, before faster than realtime!)
2008 Paris: Love (yeah remember it was after the 2007 crisis so we all needed Love)
2007 Paris:  not sure :-)
before: no theme.

I’m taking more and more care over the years  to define the theme carefully and this year I talked to Jeremiah Owyang about searching for a theme for London and he mentioned his own research themes from AltimeterGroup and I got inspired and convinced “faster than realtime” was a great theme for London.

Scoble is already raving on Facebook about the theme and telling stories about it:

Robert Scoble Faster than Real Time is definitely a trend. On Monday night my friend showed up on Highlight before he even arrived at our party. I met him at the door, which blew him away.

Yesterday at 8:23am ·  ·  1

 

Robert Scoble ‎@Tyler Hurst: tech can predict the future. For instance, I’m using an app called PlaceMe. It is following me around 24 hours a day. It knows whether I’m driving, walking, or running. It knows how many miles I’ve driven since I last visited a gas station. It can predict my future and tell me where the best place to get gas is along my usual route.

Yesterday at 8:58am ·  ·  1

I see the tech industry as fashion, it’s changing blazing fast from a week to another and finding themes to catch trends is a good exercise, I will keep working on future themes and improve the content based on them. There is definitely no shortage of new startups and innovations and that’s why we’re now doing two LeWeb events every year, things change so fast in 6 months. It’s like fashion, two collections per year.

Oh and THANKS again, Hugh for the cartoon, a great way to announce our theme!