Example of Good PR
I received the below email from "**** Agency" which is "eager to fill me in their new strategy to conquer social publishing" because "she is a huge fan of Wired Magazine".
Om Malik received the same email and call:
You may want to check how your PR agency is helping you, unless the whole purpose is to get buzz around how to handle PR...
---------- Forwarded message ----------
Loic,
I am writing to see if I can grab a few minutes of your time next week to take a call or meet for coffee with *********. He is a huge fan of Wired Magazine and we are eager to fill you in on our new strategy to conquer social publishing. We unveiled a rebrand last week and debuted a new platform that is based on Facebook's making it extremely user friendly.
Obviously, the push will enable more partners to integrate and gain access
to our 30 million monthly uniques. One such deal with Demand Media's Pluck
on Demand was announced yesterday. We also have a deal with OurTown on the
horizon.
You may be surprised by this but ++++++ was just named a Tech Fast 50 and gets
more than 20,000 new sign ups a day and over 30 million unique visitors a
month. We found out yesterday that Webs got awarded #119 on the Fast 500 for
its 1,700 percent increase in the past few years.
To support the continued growth and open platform, we launched an "All Sites will be Social" campaign to support a rollout of socialpublishing features. Every site on our platform is now capable of features like member profiles, group authoring, comments, pic and video sharing, permission-based accesses, and blogs to complement our existing yet relatively new features such as web stores, wikis, picture and video galleries etc. You might also be interested to know that we have partnered with Cool Iris, Wet Paint, Clicky, YouTube, PicniK and a few other emerging technologies.
Basically, +++++ wants to fill the gap between static sites and social networks i.e. SNs connect people to other people but don't allow for interaction around valuable content.
++++++ will be in the Bay Area the week of December 1st to attend a +++++ conference, as he sits on its board and it was initially his company.
I will try giving you a call later today or tomorrow to chat.
no need to call me :)
