» Differences between podcasting and radio or TV

Differences between podcasting and radio or TV

I am trying to sum up the main differences between podcasting, radio and TV

1. a podcast has very low production costs

Podcasters just need their PC microphone, or a cheap digital recorder. For video a phone such as the Nokia n70 or n90 are perfect.



2. a podcast can last as long as we want

Mainstream media (MSM) have limited “on-air” time and have to cut most of the interviews. The only limit to podcasts duration is… becoming boring.



3. a podcast has no audience constraints

A podcast can be created to talk to a few friends or niches such as wine, sports not usually covered by MSM.



4. you don’t need to listen to a podcast at a given time

No need anymore to be at a given time to listen to your favorite show. You may download and listen to a podcast when you like.



5. a podcast is available anywhere

There are no transmitters and no satellites with limited coverage areas, so podcasters are often surprised as people listen to them from anywhere on the planet. Language is the limit.



6. Content is much more rich and diverse than MSM

Same as blogs, the long tail of podcasts will show both great content and average or niche podcasts but the most important is hundreds of thousands of sources available.



7. Interactivity. The podcaster is a click away.

With text comments if the podcast is blog based or better, with audio comments and unlike TV & radio stars, people can interact and easily reach the podcaster.



8. Transparency

With the comments received, suggestions and criticism reach the podcaster who gets corrected if he says something wrong but also what he says his enhanced by his auditors.

Which other ones do you see ?




  • http://profile.typekey.com/ripanti/ Marco Ripanti

    so why can’t we call podcast WEBRADIO ? .. i think it’s easier to understand what happens :-)

  • http://profile.typekey.com/macaia/ macaia

    I like very much the podcasting idea and I think the future is bright for this new form of communication. Loic, you did a very good job in listing most of the dimensions along which podacsting is different / superior to radio and TV. But maybe you missed one: rapidity!!! Uploading and publishing a podcast is very quick.
    On the other hand, I think is fair to recognize that on some dimensions podcasting is and will probably continue to be in disadvantage compared to big radios/TVs. More specifically, I see these dimensions of disadvantage:
    a) Reach
    Radios/TVs are pervasive (almost 100% penetration in developed countries, very high rate of penetration in developing countries), while Internet connection is not as spread as much, especially in developing countries. For instance, in Brasil TV reach 80% of household, while Internet penetration is today ~10-15% and will probably achieve 30-40% only in 10 years time
    b) Easy of access
    To switch on and look at a TV channel is easier than browsing, finding the right podcast and open it up. Sure, in the future podcasting search services will be available, but I’m not sure a Google of podcasting will be available before 2-3 years.
    c) Quality of content
    Good TV channels, as BBC, offer very good content, consistently, and in a big display, not in a tiny window. Again, in the future this difference will progressively disappear, but in how many years? I bet not before 3-5 years at least

  • http://profile.typekey.com/AndyHenderson/ Andy Henderson

    How about the ability to broadcast cheaply to closed groups – such as all the employees of a company? Particularly useful since not everyone has to listen/watch at the same time and people away sick or on holiday get to catch up too.
    Andy

  • http://frazer.rice.edu/~erkan/blog/archives/000770.html Erkan’s field diary

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  • http://frazer.rice.edu/~erkan/blog/archives/000770.html Erkan’s field diary

    Blogging and … entries and more as usual…

    I have ordered 51 one books in Turkish through ideefixe in two days! I can feel the pleasure of shopping. How can I now despise my all female friends/relatives who are on shopping. As far as I know none of…

  • http://octaviorojas.blogspot.com/2006/02/diferencias-entre-podcasting-y.html Blog de Octavio Rojas – Noticias de comunicación a

    Diferencias entre podcasting y radio/televisión (I

    Traducción libre del post de Loïc Le Meur
    1. Un podcast tiene un bajo coste de producción
    Los podcasters sólo necesitan un micrófono en su PC o una barata grabadora digital. Para vídeo, teléfonos como el Nokia n70 o el n90 son perfectos.

  • http://profile.typekey.com/m-c/ m-c

    maybe something interesting here: what is ‘real’ podcasting
    or here, podcasting manifesto.

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