Joi is talking about TV commercials for blogs in Japan and radio shows asking the audience to trackback their blog. He keeps being asked, like me often in Europe too, wether it’s a fad or not with such a heavy buzz around it.
I really like Jim O’Connel‘s comment on Joi’s post:
“I doubt that in five years you’ll hear the word “blog” any more than you here the word “Cyber” these days. It’s a fad, of course, be it Japan or anywhere else.
Blogging will disappear. Not in the sense that it won’t be there, but in the way it will become so ubiquitous that you won’t notice it. The functionalities that blogging has introduced are too useful to go away. Comments, trackbacks, syndication, aggregation, APIs for personal web services are all things that while at present aren’t perfect, show so much potential for changing the way we communicate and form relationships.”
I fully agree. It will just become part of our lives such as email and the web. We won’t talk about it, it will be everywhere. I’m so glad Mena was clever enough to choose TypePad and Movable Type as our brands, and not blog-something. Having said that let me come back to my daily evangelization about blogs so that we don’t talk about it anymore as soon as possible…