» The world goes beyond english speaking blogs

The world goes beyond english speaking blogs

There has been lots of discussions about the ego lists, the Technorati 100, the Feedster 500 and the AO Open Media 100. As Scott Rafer has been kind enough to write a note to explain why my case is special and why I don’t show up in the top 500 with more than 2100 links, I felt like adding my two cents to this conversation.

I agree, it is complicated to properly do these lists: by number of links ? sources ? blogs ? domains ? How to deal with different languages ?

English makes a big difference

The way it is right now, both on Technorati and Feedster give a big advantage to the english speaking bloggers. These lists look like they are representative of the world of blogs but it is absolutely wrong given the number of highly linked blogs not written in english: take Barrapunto, in Spanish, with more than 2500 links or Beppe Grillo in Italian, with 1500 links… The European blogosphere wiki shows 8 million blogs.

> my first two cents: stop calling these top 100 or top 500 but please call them “US” or “English” top 100 or 500. What’s the point about mixing US + UK + other english speaking bloggers ?

Difficult for us, non english bloggers, to handle the issue, and I had identified four options to blog multilingual or remain local (with very interesting comments from my readers), let me repeat again:

1. blog only in english: then you lose all the local audience. The germans like to read german, frenchs french etc… That’s life, even though english is the TCP/IP of language obviously, and I agree. Still, in all countries many people don’t speak good english (unfortunately)

2. mix english posts and local language posts, like Martinepage for example. This solves the issue of the ranking in the lists as it is only one blog but I think it becomes a mess to read it in several languages….

3. translate every single post in several languages: painful and not appropriate, at least for me. I don’t talk the same way and I don’t usually say the same thing in French and English, for many reasons. Emmanuelle has been doing that and I’m impressed, that’s a lot of work.

4. two blogs, one international in english, one local, like I do on my French and English blogs. In this case your personality is split in two last time I checked Technorati for example the first had 1219 links and the second 468 (sounds normal he, I am French!). Then you don’t show up ranked as a person, you’re split.

> What I would do for those lists ?

1. integrate the local language blogs in the lists, then you can call them “top of the blogosphere”, maybe with a language logo ?

2. create local top lists (top US, top Germany, etc with only local language blogs, but I would do top UK as well)

3. create the notion of number of links *of a person* where on a profile a blogger can claim the blogs he has and get credit for all of them

If you take Corante for example, on the Technorati 100, Corante is not really one blog, but an agregation of several blogs from their contributors, and that’s fine, but then if we have several blogs should we put them all into one ? Am I confused ? Probably. Why does Technorati treat Corante as one blog if it is the agregation of tens of them ? Just a question of adding a common feed that gathers them all ?

Anyway, I guess this is the beginning and these will improve. What’s your opinion ?

Update: I had missed Kevin Burton’s post, he seems to agree: “being in the US I think we forget about the international market too often.” And of course, Technorati adding language filters is a good move in the right direction. Oh, and I forgot the usual disclosure, I am a Technorati investor, but I think this post is quite neutral.

Technorati Tags: , , ,